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What Is Black Hat SEO and White Hat Seo?
In content marketing, search engine optimization (SEO) is a well-known process for encouraging web page visitors and building site popularity. You may have heard of different types of SEO, including black hat and white hat. These SEO practices lead to different results and companies may take either route to encourage success. With this guide, you’ll […]
What Is An A/B Testing? 2023 A/B Test Guide
Using data to guide your decisions is essential to ensuring success for your business. A/B testing is an incredible way to collect data and drive decisions for how to optimize your marketing strategies best. A well-designed A/B test can help make a significant difference in the success of your marketing strategies. The following guide provides […]
Read moreWhat Is A PPC Campaign
PPC is a method of advertising created around 1996 and gained popularity in 2000’s when Google began using it. It is the main source of revenue for Google and most search engines. It is a simple way for business owners to advertise their website when someone is using a search engine. PPC or Pay-Per-Click, also […]
Read moreWhat Is a Google Sitemap? | XML and HTML Sitemaps
The definition of a sitemap is an online document that tells Google (and most other popular SERPs) what pages are on your site, how important they are, and whether they’re available to crawl. There are two different types of sitemaps: HTML and XML. What’s the difference between an HTML and XML sitemap? Your website has […]
Read moreWhat Are SEO Services?
SEO stands for Search Engine Optimization and involves making changes to your website to improve your rankings on the search engine results page. By implementing SEO strategies, businesses can improve their website’s ability to rank higher on search engines like Google and Bing. Many businesses have started SEO campaigns in order to improve their website’s […]
Read moreLTV Meaning and Its Impact on Your Business
One of the most fundamental aspects of running a successful business is measuring progress and identifying areas with potential for improvement. There are hundreds of tools and datasets available to measure your company’s success. Understanding what each metric tells you and how you can use the information to boost growth in your business keeps you […]
Read moreWhat is SEM? SEO vs SEM
SEO and SEM are two acronyms that are different but related. They are often interchanged with each other, although one is a broader term. SEO is part of SEM, but both processes aim to increase visibility in search engines. SEM Search Engine Marketing is a form of Internet marketing that involves the promotion of websites […]
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