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Brand Marketing Strategy — What It Is and How to Build Yours
In today’s crowded digital space, brand marketing helps you distinguish your business from competitors and gain new, loyal customers. That’s why it’s essential to develop a brand marketing strategy to help you integrate your marketing efforts and brand image to establish a positive brand perception among your target audience. But what exactly is a brand […]
What Is Website Content? Types and Best Practices
In digital marketing, content is king. That’s why businesses invest in website content, which is text, visual, or audio content created for the web. Keep reading to learn more about web content, including website content’s definition, web content types, how to create good website content, and why it is important. What is website content? […]
Read moreWhat is User Experience?
The official definition of user experience User experience and UX design are regarding digital media and websites. With so many options available to us online now, if you do not like the experience you are having with a website you can simply move on to a new one. In fact, there are currently 1.86 billion […]
Read moreWhat is Google Tag Manager?
If you’re a business owner looking to appeal to more customers and keep your customers coming back, having insight into what your users are like and what they’re looking for is invaluable. For many business owners, this is why Google Analytics has become a staple of their digital marketing strategy as a tool to collect […]
Read moreWhat is Google Search Console?
Previously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization — now marketers, web administrators and business owners, not just webmasters, can use the tools available from Google […]
Read moreWhat is CRO?
CRO stands for conversion rate optimization. Conversions on your website can include making a purchase, submitting a contact form, downloading a product resource, subscribing to emails, and much more. The conversion rate is the percentage of users on your site who complete your desired action. If you have a lot of traffic coming to your website, […]
Read moreWhat Is Bounce Rate
Bounce rate is an internet marketing term that is used in web traffic analysis. Bounce rate represents the percentage of visitors who enter the site and then leave (bounce) rather than continuing to view other pages within the same site. Bounce rates can indicate when a website isn’t performing well or is difficult to navigate. […]
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