Helpful resources
Take charge of your SEO with our variety of helpful articles
Our blog covers topics relating to SEO, social media, PPC, web design, digital marketing and more. What do you need help with today?
Best Site Optimization Software
If your site isn’t optimized, you’re missing out on search traffic, conversions, and revenue. Fortunately, this post covers the top optimization platforms to give your site a boost. Keep reading to learn more! Website optimization: What it is and why it matters In short, website optimization involves modifying your site to make it easier for […]
How Long Should a Blog Post Be?
Every content marketer must face the blank page when writing engaging, SEO-optimized website copy. You want to inform and inspire so you can attract traffic to your site and become an authority prized by search engines, and it all begins with posting quality content. When starting this process, you’ll want to begin by deciding how […]
Read moreWebsite Navigation: Types, Trends, & Best Practices
Building a website requires technical know-how and an eye for design. Whether you own a business with five employees or 500, you need a website that will make a great first impression and boost conversions. Your website navigation — how easy it is for visitors to navigate your website and find what they need — […]
Read moreSEO vs. PPC: What’s the Difference?
You’ve probably seen the phrase “SEO vs. PPC” come up a lot while perusing articles about boosting your website’s visibility and return on investment (ROI). These two search engine marketing strategies are major players in the digital world, so it’s important to know what they are, the pros and cons, and how the two of […]
Read more7 Smart Social Media Tips for Businesses
When you jump into the vast, ever-changing ocean that is social media marketing, it can seem overwhelming at first. With so many companies already making waves, it may feel like you’ve run out of creative ways to promote your business on social media. Have no fear, though, because we’re here to reassure you that, yes, […]
Read moreWhich Is Better for Your Business: SEO or PPC?
SEO vs. PPC: Which will drive the best results for you? When researching products, 80% of shoppers start online. How do you capitalize on those potential leads? You need your site to show up in their search results, and you can accomplish that through search engine optimization (SEO) and pay-per-click advertising (PPC). Both aid in […]
Read moreDoes Web Design Impact SEO? Yes! Plus 6 Tips When Designing for SEO
Web design impacts search engine optimization (SEO) because your site’s design contributes to several of Google’s primary ranking factors, including the following design-centric metrics: Mobile-friendliness or responsive design Page layout and content structure Load time Site structure Multimedia presence and relevance Not to mention, your SEO-friendly web designs improve user interaction metrics — which also […]
Read more