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How to Make My Site Secure: 7 Site Security Best Practices
Creating a website is a great way to increase your visibility online and promote more sales, but customers should feel safe shopping with you. When customers feel that your website offers a safe shopping experience, they will buy your products over those of a competitor whose site is less secure. If you want to improve […]
What Does Google Analytics Track?
If you’ve looked into data tracking for your website, you’ve likely heard of Google Analytics. But what does Google Analytics track? This free website analysis service from Google offers insight into how users find and use your website. By using Google Analytics correctly, you can transform your online marketing campaign. Keep reading to learn more […]
Read moreWhat Is a Competitor Website Content Analysis?
Staying ahead of your competitors ensures you reach more people. While coming up with your content ideas is essential to a good marketing strategy, you might need some help getting creative. That’s where analyzing your competitors’ content comes into play. Keep reading to learn how to complete a competitor content analysis and its benefits. If […]
Read moreWhat Should Be On A Homepage?
The homepage of a website is arguably the most important page of all. It is often the first page of the site that a visitor comes in contact with, and it is also the page that search engines pay the most attention to. The homepage serves as the face of your company for online visitors, […]
Read moreWhat Is Copywriting? A Copywriting Guide for Businesses
Copywriting is a marketing strategy that’s been around for decades, and it’s one of the most powerful tools a business can use to connect with customers. How a business communicates remains an influential factor in customers’ buying decisions, so effective copywriting is essential to a company’s continued success and growth. Learn more in this copywriting […]
Read moreYour Guide on How to Measure Content Engagement
Content engagement describes how effectively your website’s pages convince readers to take your desired action. It’s a pillar of content marketing, a strategy that focuses on content creation and search engine optimization (SEO) to reach users with the information they want to find. But if it’s so important, exactly how do you measure it? In […]
Read moreWhat Is Pillar Page SEO? Create an SEO Pillar Content Strategy
Topic clusters are one of the most effective ways to grow website traffic and enhance user engagement. However, topic clusters are effective partly due to pillar pages. When done right, pillar pages can help drive efficiency, increase traffic and create more conversions for an improved user experience. The first steps are pillar page search engine […]
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