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How To Get Leads To Your Website With 3 Top Strategies
If you run an online business, getting leads to your website is one of the most important things you need to do. In a marketing context, a “lead” refers to making contact with a potential client or customer. Examples of leads include contact forms, emails, phone calls, etc. Getting leads to your website can be […]
What is SWOT and How To Do a SWOT Analysis
SWOT is an acronym that is used by business owners to describe a business’s strengths, weaknesses, opportunities and threats. The term can be applied to marketing as well. Strengths and weaknesses are viewed by the manager as internal factors while opportunities are viewed as external factors. This means that the business can have direct impact […]
Read moreHow to Build a Marketing Plan
Marketing plans represent a significant and dynamic part of your overall business strategy. Your organization relies on them to identify and attract potential customers, retain existing clients and measure results. Marketing plans are also essential for designing a blueprint for marketing activities — which channels you use, to whom you advertise and when. Learn more […]
Read moreWhat Is Guest Posting? A Marketing Insider’s Guide
Guest posting is the act of writing content and placing it on another company or publisher’s website. This practice is often associated with influencers who are experts on a particular topic. Every industry now has professionals who build their reputation and spread word of mouth about their brand identity through guest blogging. Guest posting is […]
Read moreWhat to Put on Your Homepage — Top 8 Must-Have Elements
Your homepage is the heart of your website. It’s where you make an instant connection with the user. To make a great first impression, you can follow best practices and build a positive relationship with your audience. Like any business strategy, building a solid homepage combines creative design, technical expertise, writing and business savvy. Many […]
Read moreComplete Guide To Running A WordPress Site Speed Test
WordPress is an open-source content management system that powers nearly 455 million sites across the web. Having a fast website is important to catch the attention of your visitors. A WordPress site speed test is a tool you can use to assess your website’s performance, including factors like load time, performance grade, number of requests, […]
Read moreHow To Find Long-tail Keywords
Keywords are a powerful tool for digital marketing. Long-tail keywords are especially vital to success, from enhancing your search engine optimization (SEO) to making it easier to build a relationship with your target audience. Learn more about long-tail keywords and some of the best strategies for finding them. What are long-tail keywords? If you work […]
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