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What Is the Difference Between Marketing vs. Branding
Good marketing and branding strategies help you attract and keep customers. People often use the terms interchangeably, but marketing and branding are different. Read on to discover learn the difference between marketing vs. branding. What is the difference between marketing vs. branding? The difference between marketing vs. branding is focus. Marketing focuses on promoting your […]
LTV Meaning and Its Impact on Your Business
One of the most fundamental aspects of running a successful business is measuring progress and identifying areas with potential for improvement. There are hundreds of tools and datasets available to measure your company’s success. Understanding what each metric tells you and how you can use the information to boost growth in your business keeps you […]
Read moreHow to Write a Good “About Us” Page That Captivates Your Audience
While you’ve probably devoted a lot of time and effort to developing your business website’s home, product and service pages, you may have overlooked another vital area — your “About Us” page. In one study, 52% of survey respondents indicated that the “About Us” page was the first thing they wanted to browse after landing […]
Read moreHow to Use Yoast SEO
Digital marketers, website administrators and business owners know that to successfully manage a website, it’s important to find efficient methods of monitoring, and updating, your website. If your site is already managed in a Content Management System, or CMS, like WordPress, then you probably already see the benefit of having quick and easy ways of […]
Read moreHow to Use Keywords for SEO (And Where to Put Keywords for SEO)
The terms that a user types into the search bar on search engines like Google or Bing, are known as keywords. Because you want your website to appear higher on the search engine results page (SERP), you should follow best practices for using SEO keywords and adding SEO keywords to your content. Using keywords for […]
Read moreHow To Make Google Text Ads
Creating text ads for the first time in the Google Ads platform can be a little intimidating. However, once you work through the many options during initial set-up, get familiar with the interface, complete the preparation work, setting up your ads will be a breeze. See below for what you will need to do before […]
Read moreHow to Invest in SEO in 2023?
Investing in search engine optimization (SEO) requires defined goals, approaches, and methods to guide you through the process. While it takes time and effort, it offers long-lasting results that continue to increase in value over time. Keep reading to learn the benefits of investing in SEO and get tips on making your investment successful! […]
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