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What Is A PPC Campaign
PPC is a method of advertising created around 1996 and gained popularity in 2000’s when Google began using it. It is the main source of revenue for Google and most search engines. It is a simple way for business owners to advertise their website when someone is using a search engine. PPC or Pay-Per-Click, also […]
What Is a Google Sitemap? | XML and HTML Sitemaps
The definition of a sitemap is an online document that tells Google (and most other popular SERPs) what pages are on your site, how important they are, and whether they’re available to crawl. There are two different types of sitemaps: HTML and XML. What’s the difference between an HTML and XML sitemap? Your website has […]
Read moreWhat Does Google Analytics Do?
If you’ve spent time marketing your business or working with a website, you’ve probably heard the term Google Analytics (GA). This platform is a valuable tool for your marketing goals, and if used correctly, you can boost your website’s engagement. What Is Google Analytics? Google Analytics is a free tracking tool that shows you a […]
Read moreWhat Are SEO Services?
SEO stands for Search Engine Optimization and involves making changes to your website to improve your rankings on the search engine results page. By implementing SEO strategies, businesses can improve their website’s ability to rank higher on search engines like Google and Bing. Many businesses have started SEO campaigns in order to improve their website’s […]
Read moreWhat Are SEO Backlinks?
Search Engine Optimization (SEO) is essential for promoting your business online. Backlinks are among the most critical ranking factors for ranking high on the Search Engine Results Pages (SERPs). Being able to access and improve your site’s backlink profile is a crucial component of SEO success. What Are Backlinks? A backlink sometimes called an inbound […]
Read moreWhat Are Negative Keywords?
Do you want to get bigger returns from your ad spend? Try negative keywords! Available in Google Ads, negative keywords allow your business to exclude certain search terms from your ad campaigns. Meaning when someone uses those terms (like “free”) in a search, your ad won’t appear, which helps you reach the people who matter […]
Read moreURL Structure in 2023
Have you ever wondered what all the slashes, letters, and colons in a uniform resource locator (URL) mean? Do they have any significance, or are they just a bunch of random characters built into a web address? Look no further, as the following text outlines some of the critical concepts of URL structure and why […]
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