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What is User Experience?
The official definition of user experience User experience and UX design are regarding digital media and websites. With so many options available to us online now, if you do not like the experience you are having with a website you can simply move on to a new one. In fact, there are currently 1.86 billion […]
What is Google Tag Manager?
If you’re a business owner looking to appeal to more customers and keep your customers coming back, having insight into what your users are like and what they’re looking for is invaluable. For many business owners, this is why Google Analytics has become a staple of their digital marketing strategy as a tool to collect […]
Read moreWhat is Google Search Console?
Previously known as Google Webmaster Tools, Search Console is a free service created by Google to help you understand how Google indexes, crawls and analyzes websites. The name change reflects the new landscape of search engine optimization — now marketers, web administrators and business owners, not just webmasters, can use the tools available from Google […]
Read moreWhat is CRO?
CRO stands for conversion rate optimization. Conversions on your website can include making a purchase, submitting a contact form, downloading a product resource, subscribing to emails, and much more. The conversion rate is the percentage of users on your site who complete your desired action. If you have a lot of traffic coming to your website, […]
Read moreWhat Is Bounce Rate
Bounce rate is an internet marketing term that is used in web traffic analysis. Bounce rate represents the percentage of visitors who enter the site and then leave (bounce) rather than continuing to view other pages within the same site. Bounce rates can indicate when a website isn’t performing well or is difficult to navigate. […]
Read moreWhat Is Black Hat SEO and White Hat Seo?
In content marketing, search engine optimization (SEO) is a well-known process for encouraging web page visitors and building site popularity. You may have heard of different types of SEO, including black hat and white hat. These SEO practices lead to different results and companies may take either route to encourage success. With this guide, you’ll […]
Read moreWhat Is An A/B Testing? 2023 A/B Test Guide
Using data to guide your decisions is essential to ensuring success for your business. A/B testing is an incredible way to collect data and drive decisions for how to optimize your marketing strategies best. A well-designed A/B test can help make a significant difference in the success of your marketing strategies. The following guide provides […]
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