SEO

How Often Should You Blog for SEO?

Most businesses use content marketing to help them achieve their goals, and blogs are critical to their overall strategy. On average, companies that blog experience a 67% increase in qualified leads. A well-crafted blog offers value, increases brand awareness and positively impacts search engine rankings.

Blogging for business is most successful when it considers search engine optimization — a way to help browsers understand and process your content for better ranking. Blogs do help search engine optimization (SEO), especially when you master the art of regular posting.

How often should you blog for SEO? Why does blogging matter? This post will dive into the “why” behind blogging and help you establish the ideal frequency for your business. Read on to learn more!

Why blogs are good for SEO

If you’re new to content marketing, it’s crucial to understand how blogs positively impact your brand.

When users conduct a search query, they’re looking for an answer to a problem. Your blog — whether it’s about your product or another relevant topic — is your business’ opportunity to position itself as the perfect solution. Since more users click the first result on the page, your chances of driving website traffic improve when you rank higher.

Blogs help you achieve better rankings by:

• Targeting relevant audiences
• Identifying content gaps to create valuable posts
• Using keyword-rich headings and content that’s easy for the search engine to crawl
• Creating content that earns backlinks and chances for internal links

Since anyone can create one, blogs didn’t used to have a good reputation as a source of quality content. Now, blogs are the key to publishing and finding high-quality information.

How to decide when post frequency

Getting started with blogging is simple — determining the right frequency can be more challenging. There is no hard-and-fast rule for how often you should blog to rank on Google. Some posts suggest two to three times per week is ideal, while others recommend less or more.

The primary consideration is making sure you have high-value website content. Quality matters more than quantity, and the ideal frequency can differ based on the following factors.

1. Consider your organization size

Larger companies typically have the required staffing to post more frequently. Digital marketing for smaller businesses means one or two people may handle most content creation. The pressure to produce posts, in addition to other strategic business responsibilities, can lead to burnout or low-quality content, both of which you want to prevent.

Larger companies may also have hundreds of pages of content that take time to update and keep fresh, and each post they publish adds to the task. Some organizations choose to have evergreen content that maintains relevancy so they can post new content more frequently.

No matter your business size, there are other approaches to meeting a posting schedule. For example, you can invite well-vetted guest bloggers to post on your company’s behalf or bring in copywriting experts. Hiring professional digital marketers for your content creation has many benefits, including:

• Specialized SEO knowledge
• Keyword research
• Regular, polished and relevant content
• More time to focus on other tasks

2. Evaluate your current content strategy

Before determining the ideal posting schedule for your business, analyze how blogging fits into your existing content strategy.

For example, if your organization relies heavily on social media to generate awareness and boost engagement, you’ll want to tweak your plan to maximize the traffic to your blog. That approach could mean posting links multiple times or paying for promotion on the platforms to stay on top of the feed.

You’ll want to examine how you can promote your blogging efforts with other channels to identify opportunities for cross-promotion. By identifying how your blog integrates with other marketing methods, you can better support it and get a feel for the ideal frequency.

Another current content factor is your average content length. In business-to-business organizations, you may have more in-depth, long-form content. If this is typical for your audience, posting two to three times a month may be more feasible than several times per week.

If your organization relies on shorter messaging, posting four times a week may deliver better results.

3. Think about your intended audience

Before you write content, focus on your audience — you’re writing for them as well as search engines. What do your readers, or prospective subscribers and customers, want to know about your business? What information is most valuable to them?

This point is where your analytics come in handy for knowing who your audience is, how they engage with your content and how often they’re interacting with it. A highly engaged audience who primarily reads may expect you to post more frequently.

At the same time, those who prefer video content may be satisfied with two blog posts a month. Ensure you understand their behavior to determine your ideal schedule.

4. Outline your content marketing strategy goals

Every marketing campaign has specific goals, which can also inform your post frequency. An organization focusing on brand awareness generally publishes less frequently than one aiming for more search traffic. Businesses posting to attract leads may even publish daily.

Factors like upcoming promotions and short-term scenarios that impact your goals also influence posting schedules. For example, you’ll want to post more often in the months and weeks leading up to an exciting event to boost attendance or create demand.

Boost your blog’s SEO immediately

While you invest time into writing quality posts and researching your audience, you want them to perform well. WebFX can help you evaluate your website’s standing and find gaps in your content. Our free tool evaluates your page and reports the following metrics:

• Traffic
• Keyword density
• Social metrics
• Search engine metrics

You can access all of this information and more to start improving your blog rankings. Enter your URL here and start analyzing your pages today!

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