Helpful resources
Take charge of your SEO with our variety of helpful articles
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How to Increase SEO Authority
If you’re familiar with Internet marketing, you’ve probably heard about SEO or search engine optimization. But you may be wondering how you can improve your SEO efforts to increase your online authority and expand the reach of your brand. On this page, we’ll explain SEO authority and take a look at some tips for improving […]
Does a Sitemap Improve SEO?
Are you looking to improve your website’s rank in search results with SEO? Wondering if a sitemap will help? On this page, we’ll explain what a sitemap is, why it’s important for technical SEO, and how sitemaps impact your overall SEO strategy. What is a sitemap? A sitemap is a file that lists URLs for […]
Read moreHow Web Design Affects SEO + 7 Tips For SEO-Friendly Design
Your website acts as a first impression, not just for human eyes, but for search engines as well. This means you have to make sure it’s aesthetically appealing on all levels, including those that involve the technical makeup of each page. Without a solid web design that keeps search engine optimization (SEO) in mind, you’re […]
Read moreHow Much Do Title Tags Really Matter?
Conventional wisdom says the first impression people have of your business is your homepage. In fact, the first impression occurs before they visit your site — when it appears in a search engine results page. This includes the title tag, which tells searchers what your site offers, and prompts them to either click on it […]
Read moreWhat Is User Experience Design?
When many people think of design, they think of appearance: colors, fonts, layouts, and anything else that contributes to the visual experience. That was fine for print media. Nowadays, however, most of your marketing initiatives happen online. Visuals still matter, but so does the performance of a website — as well as any other marketing […]
Read moreSEO vs CRO: Which Is Better?
As you secure your footing in the competitive world of digital marketing, you’ll quickly learn that the online landscape changes quickly. Your page rankings can fluctuate regularly, and new algorithm updates also can require you to change your strategy. Your competition can sweep in overnight and grasp your number one spot for a search term. […]
Read moreHow PPC Ads Affect Your SEO
Internet marketing is rarely a “this or that” process. Numerous marketing channels must be used in different capacities, but always in a complementary fashion. PPC and SEO are no different. Using both channels together is a great way to boost the results and longevity of your marketing efforts. Technically speaking, PPC does not directly affect […]
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