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What Is the Difference Between Marketing vs. Branding
Good marketing and branding strategies help you attract and keep customers. People often use the terms interchangeably, but marketing and branding are different. Read on to discover learn the difference between marketing vs. branding. What is the difference between marketing vs. branding? The difference between marketing vs. branding is focus. Marketing focuses on promoting your […]
What to Put on Your Homepage — Top 8 Must-Have Elements
Your homepage is the heart of your website. It’s where you make an instant connection with the user. To make a great first impression, you can follow best practices and build a positive relationship with your audience. Like any business strategy, building a solid homepage combines creative design, technical expertise, writing and business savvy. Many […]
Read moreBing vs Google: How Many People Use Each Search Engine?
Curious about how many people use Bing vs. Google? We’ve got you covered. Google has become such a familiar and well-used word in the English language. It even found its way into the dictionary as a verb in 2006. Today, searches on Google represent over 60% of U.S. search engine traffic, while Microsoft’s Bing gains […]
Read moreHow to List Your Website on Google
Search Engine Marketing (SEM) has become a significant part of every business’s marketing plan. Generating traffic to your website, whether that’s utilizing organic search with Search Engine Optimization (SEO) or paid search with Pay Per Click advertising (PPC), is a must in today’s marketing climate. If you want to list your website on Google, bringing […]
Read moreWhat Are SEO Breadcrumbs on Websites?
Breadcrumbs might be known as a delicious trail that you leave behind when enjoying fresh bread, but that’s not exactly what breadcrumbs are when it comes to websites and search engine optimization (SEO). But just as a trail of breadcrumbs can help fairy tale characters retrace their steps, figure out where they’ve been and how […]
Read moreHow Small Businesses Can Use SEO To Outrank Competition
For many small businesses, the concept of SEO (search engine optimization) can feel intimidating. You may think you lack the expertise, the budget or simply the time for proper SEO, and while all of these things are legitimate concerns, this guide is here to help put your mind at ease. The following tips and tools […]
Read moreInternal Link Strategies to Improve SEO Rankings
Links are one of the most impactful ranking factors for Search Engine Optimization (SEO). Search engines like Google treat links as signals of relevance and authority. Unfortunately, Internet marketers often overlook the importance of internal links when developing a link-building strategy. An effective SEO internal linking strategy adds structure to your website to help users […]
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