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7 Smart Social Media Tips for Businesses
When you jump into the vast, ever-changing ocean that is social media marketing, it can seem overwhelming at first. With so many companies already making waves, it may feel like you’ve run out of creative ways to promote your business on social media. Have no fear, though, because we’re here to reassure you that, yes, […]
Does Web Design Impact SEO? Yes! Plus 6 Tips When Designing for SEO
Web design impacts search engine optimization (SEO) because your site’s design contributes to several of Google’s primary ranking factors, including the following design-centric metrics: Mobile-friendliness or responsive design Page layout and content structure Load time Site structure Multimedia presence and relevance Not to mention, your SEO-friendly web designs improve user interaction metrics — which also […]
Read moreSocial Media Tips for Businesses
With 5 billion active users, social media provides an enormous opportunity for your business to engage with potential customers. Social platforms bring incredible reach — and drive results for your bottom line. But where do you begin? How do you leverage social media’s potential? Keep reading for our top social media tips for businesses. Benefits […]
Read moreWhat Does Google Analytics Do?
If you’ve spent time marketing your business or working with a website, you’ve probably heard the term Google Analytics (GA). This platform is a valuable tool for your marketing goals, and if used correctly, you can boost your website’s engagement. What Is Google Analytics? Google Analytics is a free tracking tool that shows you a […]
Read moreWhat Are SEO Backlinks?
Search Engine Optimization (SEO) is essential for promoting your business online. Backlinks are among the most critical ranking factors for ranking high on the Search Engine Results Pages (SERPs). Being able to access and improve your site’s backlink profile is a crucial component of SEO success. What Are Backlinks? A backlink sometimes called an inbound […]
Read moreWhat Are Negative Keywords?
Do you want to get bigger returns from your ad spend? Try negative keywords! Available in Google Ads, negative keywords allow your business to exclude certain search terms from your ad campaigns. Meaning when someone uses those terms (like “free”) in a search, your ad won’t appear, which helps you reach the people who matter […]
Read moreURL Structure in 2023
Have you ever wondered what all the slashes, letters, and colons in a uniform resource locator (URL) mean? Do they have any significance, or are they just a bunch of random characters built into a web address? Look no further, as the following text outlines some of the critical concepts of URL structure and why […]
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