Improving Your Website

Improve SEO HTML

Want your website to rank higher (like page one of Google higher) in search engine results? Did you know that HTML code can impact your site’s ranking?

On this page, we’ll explain how to improve your SEO HTML to rank even higher in search results for targeted keywords and phrases.

What is SEO?

If you’re new to the world of Internet marketing, you may not be familiar with SEO or search engine optimization.

Basically, SEO refers to anything you do to optimize your website so that it ranks higher in search engine results pages (SERPs) for targeted keywords.

For example, if you own a barber shop in Los Angeles, you want your business to appear when people search for barber services in your area. SEO strategies can help make this possible.

Why is SEO important?

With SEO, you can ensure that your website appears in front of a relevant audience, ultimately increasing leads and conversions.

Even if you have a beautiful, well-designed website, nobody will buy your products or services if they don’t know about your business.

SEO helps to increase brand awareness by positioning your company where your best prospects are searching online. And it encourages more conversions by targeting qualified traffic—people who are most likely to buy your products or invest in your services.

Improve your SEO HTML

You may be familiar with common SEO strategies, like writing quality content that contains targeted keywords. But technical SEO also plays a role in your website’s rankings.

Now that you understand the importance of SEO, let’s take a look at how to improve technical SEO elements, contained in your HTML code, to ensure that your site ranks higher in search results.

Optimize your HTML title tag

Search engines use HTML titles to understand what a page is about.

Creating unique, descriptive title tags will help search engines, like Google, grasp the main point of your pages. You can also incorporate keywords into your title tags to improve your chances of ranking for a particular term.

Having a blank or non-descriptive HTML title tag is like having a bad book title. If the title doesn’t accurately reflect the content, people may not be interested in reading it. And if Google doesn’t understand what your page is about, it’s difficult to rank for targeted keywords in search results.

Add a meta description tag

While meta descriptions technically don’t affect your rank in search results, they help to give people an idea of what they can expect on your pages. And this can encourage them to click on your content.

Meta descriptions appear under the title in search results and help site visitors determine if your information meets their needs or if they should continue looking through the listings. If your meta descriptions contain keywords, they can catch searchers’ eyes and improve the chances that they will visit your site.

Use header tags

In HTML, header tags denote the main sections of a website page.

H1 tags indicate the main heading of a page, while subsequent tags, such as H2 and H4 tags, note subheadings.

Since search engines use header tags to interpret the content of pages, incorporating keywords into your header tags can improve your chances of ranking for those terms in search results. However, some people take this principle to the extreme and add entire paragraphs in their header tags. This won’t help your SEO efforts.

Not only do header tags make it easier for search engines to interpret the content of a page, they also make it easier for people to read your pages. Incorporating long portions of text in your header tags can confuse readers, and they may navigate away from pages and return to search results.

Create an HTML sitemap

An HTML sitemap is a regular page on your website that contains a collection of links that makes it easier for both humans and web crawlers to navigate your site.

This is extremely important since search spiders use links to discover and index pages. Including an HTML sitemap in the footer of every page on your site makes it easy for crawlers to enter your website and systematically discover new pages.

In addition, humans can use sitemaps to navigate your content and easily find the information they need.

SEO plans from WebFX

WebFX is a full-service Internet marketing company, and we’re leaders in the SEO industry.

We’ll work with your business to understand your goals, evaluate the competition, and recommend an SEO plan designed to meet your needs.

We believe in transparency, so we published our SEO pricing online. Our SEO pricing guide allows you to select a plan that meets both your needs and your budget.

Don’t see any plans that work for you? We’ll work to create a custom SEO plan that will position your company as a leader in your industry, attract more business, and increase sales.

Interested in learning more?

Want to learn more about how SEO can benefit your business?

Contact WebFX today to learn more about our Internet marketing plans. Our team of SEO specialists understands what it takes to drive results online.

We work with hundreds of businesses across the nation, and we’re excited to work with you!

*Last updated: 1/21/22

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