Take charge of your SEO with our variety of helpful articles

An Insider’s Guide on How to Improve Local SEO in 2023 In the 21st century, a group of friends or family want to grab a bite to eat, so they simply ask the voice assistant on their phone about the nearest restaurants. Google decides which local restaurants to rank first for this question based on […]

Promoting your business is crucial to its success. Your audience needs to know about your product or service before buying it, and marketing is how you spread the word. Investing in an effective strategy is necessary. Sometimes, it can be challenging to know how much a budget should be and how to get more when […]

If you run an online business, getting leads to your website is one of the most important things you need to do. In a marketing context, a “lead” refers to making contact with a potential client or customer. Examples of leads include contact forms, emails, phone calls, etc. Getting leads to your website can be […]

Marketing plans represent a significant and dynamic part of your overall business strategy. Your organization relies on them to identify and attract potential customers, retain existing clients and measure results.  Marketing plans are also essential for designing a blueprint for marketing activities — which channels you use, to whom you advertise and when. Learn more […]

Keywords are a powerful tool for digital marketing. Long-tail keywords are especially vital to success, from enhancing your search engine optimization (SEO) to making it easier to build a relationship with your target audience. Learn more about long-tail keywords and some of the best strategies for finding them. What are long-tail keywords? If you work […]

You want to earn a spot on the first page of Google — and for that, you need SEO. Beginning SEO (search engine optimization) can be an overwhelming task when you are first learning. However, do not worry. There are tons of industry resources to learn from. In addition, there are many action items you […]