Helpful resources

Take charge of your SEO with our variety of helpful articles

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SEO

Google Maps SEO: 10 Tips to Rank Higher on Google Maps

What is Google Maps SEO? Google Maps SEO (search engine optimization) is the process of making your business visible on Google Maps when users search for related keywords to your business. As an internet user, you have likely done a Google search to find a local store selling the product you’re looking for near you. […]

By Lace Llanora

SEO

How to Check Google Ranking

Learning how to check Google ranking lets you know how much exposure your website receives for specific keywords. Checking your website’s Google ranking may help you identify areas of strengths and weaknesses you can improve on to rank higher on the SERPs and boost your return on investment (ROI). Read on for more information about […]

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SEO

What is Google EEAT and How to Optimize Your Site

Over the years, digital marketers have determined the key elements that produce a high-ranking webpage. But little is known about the Google algorithm that puts webpages at the top of the SERP. However, Google has provided helpful guidelines to ensure quality pages match user intent. Explore what Google EEAT is and what you can do […]

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Marketing

How to Add Google Analytics to WordPress

Google Analytics is one of the most efficient web analytics tools offered by Google for businesses and individuals who want statistics on a specific website’s performance. Further to this, it provides you as the site owner with data on visitor insights such as how they access the site, the channels they use, top keywords used […]

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Marketing

How to Set up GA4: 5 Easy Steps

Do you want to set up Google Analytics 4 (GA4) on your website but don’t know where to start? In this guide, we break down 5 steps to start setting up this powerful analytics tool! Google Analytics 4 (GA4) is a powerful web analytics tool that delivers valuable data used to create insights and make […]

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Marketing

What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest version of Google’s web analytics measurement tool. It replaced Univeral Analytics when it went up on the first of July, 2023. Businesses and website owners use GA4 to analyze website data to keep track of their performance accurately across multiple platforms. Google Analytics is a valuable tool and […]

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Marketing

How to Use Keywords in Content Writing

In this guide, we’ll talk about how to use keywords in content writing. Keywords are essential for content — they tell search engines what is in your content and whether it is relevant to searchers. While stuffing your content with as many keywords as possible may be tempting, this tends to do more harm than […]

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