Marketing

9 of the Best Business Review Sites for 2023

If you’re unfamiliar with a company, you probably spend time finding out more about it before deciding to invest in its offerings. You aren’t alone — many online shoppers read reviews and customer testimonials before buying products.

An incredible 95% of online shoppers read reviews before purchasing a product. 70% of those read roughly one to six reviews before buying! 

But there’s more to good reviews than simply having them. Your website and business reviews should be up-to-date and genuine. 83% of customers consider newer reviews more trustworthy and relevant. 

In short, customers trust and love reviews. Social proof is your secret marketing weapon. Keep reading to learn more about some of our favorite review sites. You can also subscribe to our newsletter, Revenue Weekly, to stay updated on the latest industry news and tips.

What are the most reliable business review sites? 

The benefits of building a solid base of online reviews include increased revenue and more trust in your company. But which review sites should you encourage reviewers to use? Some of our favorite review sites are:

1. Google Business Profile

Google Business Profile is a trusted, easy-to-use tool businesses use to manage their online presence and interact with customers. Replying to reviews will present a welcoming and accessible brand appearance. 

Plus, 63% of online shoppers refer to Google reviews before purchasing. You will find a home on Google Business Profile no matter your business type.

2. Yelp

Yelp is a trusted online business directory that many people use when searching for local businesses — from restaurants and gas stations to automotive repair shops or hairdressers. Reviewers can leave a one- to five-star rating, write a blurb, and upload photos to detail their experience with your business.

3. Better Business Bureau

As a business owner, you’re probably familiar with BBB ratings. Customers can grade your company based on their experience. Your BBB rating depends on several considerations, but the BBB heavily factors in public opinion, online reviews, and complaints.

4. The Yellow Pages

The Yellow Pages has gone digital. Like Yelp, this option allows you to connect with local businesses and leave reviews on The Yellow Pages’ website or mobile app.

5. Angi (formerly Angie’s List)

Angi connects customers with local home service businesses and lets them leave reviews. Whether you’re a handyman or an electrician, you can claim your business and become Angi Certified for increased trust among potential clients. 

Plus, because customers have to be a member of Angi to leave reviews, their opinions are more likely well thought out, honest, and constructive.

6. TripAdvisor

TripAdvisor is a travel comparison shopping website and mobile app. If you own a hotel, restaurant, or transportation rental company — or run any other kind of tourist-friendly business — TripAdvisor is the best review site for you. You can claim your business or listing to respond to reviews and track your company’s performance.

7. FourSquare

FourSquare is a mobile app your customers can use to discover and explore local businesses. When they visit your business, they can “check in” on the app and leave a review after they leave. Like many review sites, FourSquare offers analytics and other features to help you manage reviews and promote your business to locals.

8. Glassdoor

Glassdoor is a company review site for former and current employees. Employees can anonymously share their salary, reviews of the company and work culture, and more. If you run a small to medium-sized business, Glassdoor is a great way to earn the trust of potential employees and customers.

9. Trustpilot

Trustpilot is another popular online review community that helps businesses collect customer feedback. Their software automates review collection by sending reminders and invitations each time your customers make a purchase. Their widgets also enable you to broadcast your reviews on your website, social media platforms, ads, and more. 

3 easy ways to encourage your customers to leave reviews

So, how do you start wielding the words of your satisfied customers as a free form of online marketing? Here are three easy ways you can encourage customers to leave reviews.

1. Claim your business.

First, claim your business on the review sites you plan to use. Claiming your site will give you an online presence and enable you to respond to reviews directly. You can also manage your business’ information, including open hours and contact information, so customers can quickly reach your company.

2. Ask your customers for reviews.

Sometimes all you need to do is ask. If you notice that someone is pleased with your product or service, prompt them to leave a review online. 

A great way to encourage reviews is to hand out stickers, bookmarks, or other promotional materials that show customers where they can share their thoughts. You can also use CTAs in your newsletters or follow-up emails to ask what their experience has been like.

3. Respond to your reviewers.

If you happen to receive a negative review, don’t be discouraged! That’s not the end of your good reputation.

Leads will look at your responses to other customers. If you’ve taken the time to apologize for a poor experience or offer a solution, leads are more apt to trust your company, even if there is a mixture of good and bad reviews. Reflect on what was communicated in reviews – both positive and negative ones – and see how you can take actions to deliver a better experience.

And of course, whether the review is good or bad, remember to thank your customer for taking the time to provide their feedback. 

Leverage the power of online reviews with the help of WebFX

Still not sure how to use review sites to your advantage? Our Internet marketing experts at WebFX can help. 

We’re a full-service digital marketing company helping businesses leverage the power of online customer reviews to convert new leads into loyal customers. We’ve generated over 7.8 million leads and driven more than $3 billion in revenue for our clients through our digital marketing services. 

Call one of our strategists today at 888-601-5359 or contact us online to learn more!

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